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Facebook Video Marketing: Why You Need It And How To Do It Well

by Prateek Chauhan
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Facebook Video Marketing: Why You Need It And How To Do It Well

We are immersed in social media. Our average screen time is more significant than ever before, and users consume online content like never before. Out of all the different types of content, video content is one of the most consumed content, especially after the release of short video platforms like TikTok, Instagram Reels, YouTube Shorts, and more. 

We can not turn on our Television, go to a website, or log in on social media without encountering video content. It can be any viral video shared by everyone or a cute animal video. It seems it is pretty impossible these days not to see any video content. Video content has become an intrinsic part of social media. Moreover, video editing has become relatively easy, and video editors are available for free, increasing the content posted on social media.

Since the beginning, Facebook has been one of the best social media platforms, and it is currently the largest social media platform with over 2.89 billion monthly active users. Such a massive number of users makes complete sense to use Facebook to promote businesses. Moreover, Facebook offers a lucrative Video Marketing tool.

Why Do Your Business Need Video Marketing?

Video marketing uses videos to promote and sell a service or a product, increase interaction on a company’s social media handles, notify their consumers and customers about deals and changes, and reach out to a wider audience. With the rise in video content consumption, video marketing is also getting popular over the past couple of years. 

Growth in Video Content Consumption Rate:

Video content is on such a rise that online videos will make up more than 82 percent of all consumer internet traffic by 2022. Online video consumption has grown 15 times in 2022 as compared to 2017. Moreover, it is predicted to only grow in the coming years. Therefore, it makes an excellent time for all businesses to start Video Marketing. 

High Chances of Getting Your Videos Viral:

As a vast amount of content is consumed by users daily, your video’s chances of getting viral are also massive. Suppose your video is relevant to a specific group of people or provokes a particular emotion among users. In that case, it has the potential to get viral and reach a lot of users on its own. 

Search Engine Ranking:

The video content posted on Facebook is also searchable on Search Engines like Google, Yahoo, Bing, etc. It allows Facebook to increase its audience reach and engagement even more. On the other hand, other apps, such as TikTok and Instagram, do not show your posts on Search Engines.

This feature gives Facebook an upper hand over its competition. There are various benefits of being searchable on Searching Engines. 

How To Do Facebook Video Marketing Properly?

So many benefits of a single marketing technique might have intrigued you to start doing it for your business. Besides, it is the perfect time to start it. If you don’t start it today, your business will stay a few steps behind your competitors.

Adapting a new marketing technique indeed raises many questions like how to do it properly? How to do it effectively? And how to do it conveniently?

Read ahead to find out tips to do Facebook Video Marketing properly. 

Stay Updated With The Latest Trends

One of the most crucial parts of Video Marketing is to stay updated with all the latest trends popular on the platform. To increase your reach and engagement, you need to utilize these trends in your videos relevantly and adequately. Videos that follow trends usually get higher public attention. 

Make Intriguing Visual

Visuals are essential in Facebook Video Marketing because Facebook automatically plays the video when it appears on the screen. But, users need to turn on the video’s sound manually, which makes it very crucial for all the creators to keep the attention of their users with visuals at the start of the video.

If the video’s visuals are not intriguing, the users will likely skip the video. 

Also, make sure that your video editing team uses a video editor that saves the file in high quality.

Make Video Based On Your Goal

Experts in social media and video marketing advise creating different videos for different purposes. Create a video with that objective in mind if you want your audience to sign up for your newsletter at the end of the video. If you’re going to advertise a new service, make another video that is only about that service. Using a targeted video, you can quickly direct viewers to take action. A single film that tries to accomplish numerous goals appears disjointed and unconvincing.

Post Regularly

Effective marketers advise you to post on your profile for better reach and engagement regularly. Facebook pages that are performing well always post video content regularly. It gives them more chances to understand and find what their audience likes and what type of content they would consume. Posting regularly also makes it clear to the audience what type of content they should expect from the company’s page.

Say No To Plagiarism

Always post unique content, and don’t expect miracles if you use reused or plagiarized video content. Moreover, Facebook’s algorithm always ranks plagiarized content lower than other original content. You can create original content tailored for your customers to avoid such things.

Facebook Video Marketing is one of the most effective ways to market your business and products. But to create the best videos for your audience, you need to understand the proper ways to do it. We know how important it is to have a good video, so we hope these tips help you create the best video for your Facebook page.

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